LEAH MASIH CONSULTING
INDEPENDENT INSIGHT.
BETTER ADMISSIONS EXPERIENCES.
STRONGER RECRUITMENT.
Our Approach
We believe the strongest admissions experiences are built around how families feel at every stage of their journey. By viewing your school through the eyes of prospective families and benchmarking their experience against your competitors, we identify the details that matter, the strengths to build on and practical ways to strengthen recruitment and conversion.
A Fresh Perspective on your Admissions Journey
Independent schools routinely review teaching, safeguarding, finance and governance. Yet one of the most commercially important aspects can be harder to assess objectively: the experience of a prospective family.
In an increasingly competitive market, every interaction matters. From the first enquiry to an Open Day, school tour and follow-up, each touchpoint shapes how a family feels and ultimately whether they choose your school.
An independent perspective helps you see what families really experience, recognise what works and identify the small changes that can make a significant difference to recruitment and conversion.
Our Services
Independent insight into every stage of the admissions journey – helping schools understand the prospective family experience, benchmark against competitors and turn findings into practical action that strengthens recruitment and conversion.
Admissions Experience Audit
Competitor Benchmarking
From Insight to Action
See your school through a prospective parent’s eyes
An independent review of your complete admissions journey, from first enquiry to follow-up. Discover what prospective families really experience, identify strengths and inconsistencies and uncover practical opportunities to enhance every interaction, strengthen your admissions experience and improve conversion from enquiry to enrolment.
Know how your admissions experience compares
Understand how your admissions experience measures up against local, direct and aspirational competitors. Gain valuable insight into what other schools are doing, where your school stands out and where opportunities exist to differentiate more effectively, strengthen your positioning and inform admissions strategy.
Turn independent insight into meaningful improvement.
Every review delivers a clear, practical report highlighting strengths, opportunities and prioritised recommendations – from immediate quick wins to longer-term strategy – helping you enhance the family experience, strengthen conversion, sharpen competitive positioning and know exactly what to do next.
Why An Independent Review?
Sometimes you need to experience your school from the outside.
Schools invest considerable time, expertise and budget in generating enquiries and attracting prospective families.
But even the strongest admissions teams are naturally close to their own processes.
An independent review provides something that is difficult to replicate internally: the ability to experience the admissions journey exactly as a prospective family might.
It can reveal the small details that internal teams may no longer notice – a delayed response, an unclear next step, an inconsistent message or a missed opportunity for personal connection.
Equally importantly, it identifies what your school is doing exceptionally well and should protect, develop and use more confidently as part of its competitive positioning.
How It Works
1
Understand
Every review begins with understanding your school – its character, priorities, admissions challenges and competitive landscape. Together, we agree the scope and focus of the review, tailored to your school and recruitment objectives.
2
Experience & Benchmark
We experience your admissions journey through the eyes of a prospective family, assessing every relevant interaction and touchpoint. Where required, competitor benchmarking provides valuable context, revealing how your school compares, where it stands out and where there is scope to strengthen the experience.
3
Insight & Action
Findings are translated into a clear, confidential report highlighting strengths, opportunities and practical, prioritised recommendations. From immediate quick wins to longer-term improvements, you gain a clear roadmap to enhance the family experience, strengthen competitive positioning and support recruitment and conversion.
Why Choose Us
Independent perspective
An objective view of your admissions journey that can be difficult to achieve from within the school.
First-hand sector insight
More than 30 independent school Open Days and admissions events personally attended and evaluated in the past six months.
Senior Leadership & Business Expertise
Over a decade working across Admissions, Marketing and Operations within independent education, including eight years at Director level. Our Founding Consultant also completed an MBA while working in a senior leadership role, combining first-hand school experience with strategic and commercial insight.
Prospective Parent Perspective
A genuine assessment of how each interaction, communication and experience feels to a family considering your school.
Competitor Perspective
Insight that goes beyond reviewing your school in isolation, helping you understand how your experience compares in an increasingly competitive market.
Pratical Recommendations
Clear, prioritised actions designed to deliver meaningful improvement, not simply identify problems.
Will Williams,
Headteacher
Kew House School
“Leah has an excellent understanding of independent schools and, importantly, how prospective parents experience and compare them. Her attention to detail is impressive, but she also sees the bigger picture, bringing together her observations in a way that is insightful, balanced and genuinely useful. Her feedback is clearly presented and grounded in a strong understanding of the market. Leah’s warm, engaging and highly professional manner makes the whole process feel collaborative and constructive.”
Magnus Bashaarat,
Headmaster,
Maida Vale School
“Working with Leah was an extremely positive experience. She has a real eye for detail and picked up on things that can easily be overlooked when you are so close to your own school. Her feedback was thoughtful, well presented and always placed in the context of what parents are looking for and what is happening across the wider independent school market. Leah is warm, approachable and professional, and her insights gave us plenty to reflect on.”
Georgina Savic,
Head of Marketing,
Gardener Schools Group
“Leah brings a fresh and perceptive eye to the way she reviews a school. She is thorough and considered in her approach, with clear criteria that give real structure and purpose to her observations. What I particularly valued was her ability to put those findings into context, drawing on a strong understanding of the independent school market and the choices families are making. She communicates her findings clearly and constructively and is an absolute pleasure to work with.”
Contact Us
London, UK